You only get one first impression. When your future clients are searching for your business online, go to your ABOUT page, your profile photo is the first impression they will see. If all they see is a Snapchat filtered, cellphone photo taken in the front seat of your car, that will be the first impression they will have about you and your business. A professional headshot will show your future clients who you are and what your stand for.
Team photos show your customers who you are. They want to get to know YOU and YOUR TEAM before they decide to do business with you. It will show your clients the face to the name of the staff member they talk to on the phone when they place an order, it will create a personal connection with your (future) customers. A team photo will make people feel more comfortable in contacting your business.
In this day and age, consumers like to see things for themselves before making a decision about a purchase. If you use professional photos on your website and social media, it can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.
Behind the scenes
When you have a business that offers services, your clients love to see the behind the scenes photos of your business. Why use stock photos when you can have professional images of your own employees or yourself working on a job? These images show your professionalism, skills and a site of your business that almost no one ever sees. Did you know that Behind the scenes images are some of the images that receive the most likes on social media?
Store or office photos
You invested a lot of time and money to make sure your store or office space looks beautiful, welcoming and showcases your products in the best way. Why not show all of that to your online customers as well? Online images that show an overview of your store can help inviting customers to visit your store, images of your sport complex or dance studio can show how much time you spend on keeping things organized and clean there and professional photos of your network space can help to get new clients in the door.
Let your event photos do the talking when you show off how much fun people have with your company. A great photo could make someone wish they had attended the event and look for your next event invite. When you tag people who came to your event on social media you create a buzz and plenty of comments. You can use the photos for a press release or to send to the media and when you have a key note speaker - you should tag them in any posts with their photo and get exposure to their followers too!