What is personal branding?
Personal branding photography is a visual representation of you.
Your personal brand refers to how you present yourself, your skills, your experience, and your goals to others. It
can make you stand out and attract new clients.
Personal branding photography is a huge part of the marketing for your brand because it helps to show your customers who you are and allows them to get to know you even though you have not met in person yet. This is why it’s important to create brand photos that are true to you.
A new client sees your photo on your website and when they are calling you for information or to book your services, they will have a face to match with the voice. People do business with people they know, like, and trust. They don’t just want to hand their money to some faceless corporation or sign a contract with someone they just met.
Brand photography showcases what it's like to work with you. Your brand photos can show your products, your workspace, and more. You don’t even need to show your face in all of them. These types of photos can be helpful for your website and social media, where you’ll need more than just one or two pictures of your face.
Why do I need personal branding photos?
To promote your business well, you need to share more than just your portfolio. You need to show your face! Showing your face on your website and on social media helps build authority. As a personal brand, your authority comes from who you are and what you know. And the best way to showcase who you are without before being able to meet someone is through personal branding photography!
What does your branding photosession look like?
Before we start we’ll look for the best outfits with the backdrops you selected. Because we did the pre session consultation meeting, I know how you would like to be photographed and make sure we have the right outfits, props and accesories to match with each outfit anc backdrop. I will coach you to create poses that match your natural movements and have tons of tips to make you look comfortable and confident in front of the camera.
I’m a very hands on photographer and you will definitely see me stand next to you and helping you pose. In our pre session consultation we already discussed the best location, if you want to use props, what your (brand) style is, what outfits represent you and your brand best, how to make jewelry, makeup, hairstyle, and even nail polish as the perfect addition to your style and outfit so you will arrive fully prepared for your pictures . But if you are overwhelmed or are not sure what to do, I can ZOOM with you and we can go over your outfits to decide what works best. Some clients send me texts with photos of their outfits and at the sessions at my clients home, I often help selecting the best outfits directly from their closet.
After your session , I will help you choose the photographs that will represent you and your brand best and are going to position you as a leader in your field, that help you connect with your ideal client, and help you with growing your business. We are using photography as a marketing tool to connect you with people and save you time. You only get one chance to create that first impression online so let’s make sure it’s a good one.
What if I would like different photos than the corporate headshots?
I would love to help you with that! It makes me happy when we can brainstorm how you would like to be photographed. It is the creative part of photography I enjoy so much! This means before the session, we will look for inspiration on Pinterest, Instagram or maybe you have seen a movie, TV show or art piece you were inspired by. When you want to be photographed in a special location, we need to find out if we need a photography permit, when you want dramatic or colored lighting, I will bring my studio lights or we will create black and white portraits next to your colored ones, because it will make your photo stand out in between all the colored photos.
I can't wait to talk to you about what you have in mind for your next portrait!
Why do all your portraits look different?
Because I have a pre session consultations with every person or company that is interested in my branding photography. We determine what they need, what the look and feel of their company is, what the goal and purpose is for the images and how I can help with that. We talk about location, outfits, hair and make up as well as product or service photography. Each session is a custom session and personalized for your wishes and needs.